PROPOSED MICRO-INFLUENCER MARKETING STRATEGY USING INSTAGRAM (CASE STUDY: PT KID)
Indonesia's Human Capital Index (HCI) is 0.54 in 2020. The interpretation of this value is that 18 years later, Indonesia can only reach 54% of its maximum productivity value based on education and current health status. PT KID sees this condition as an opportunity to participate in increasing...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70292 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |