THE IMPLEMENTATION OF DIGITAL MARKETING STRATEGY THROUGH SOCIAL MEDIA TO INCREASE BRAND AWARENESS IN SMALL MEDIUM-SIZED ENTERPRISES: A STUDY CASE OF TWASH CAR WASH

Car wash is a promising business based on the high number of vehicle ownership, mobility and business, where if you have to wash your own transportation it will take a lot of time, effort, and water. The case study was conducted at TWash Car Wash located in Cipayung, East Jakarta. The main focus in...

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Bibliographic Details
Main Author: Wicaksana, Taufiq
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/70614
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Institution: Institut Teknologi Bandung
Language: Indonesia
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