PREDICTING CUSTOMER SATISFACTION THROUGH ONLINE REVIEW ANALYTICS: A CASE STUDY IN A POINT-OF-SALES COMPANY IN INDONESIA
The recent digital environment development drives the generation of a vast amount of user-generated content. User-generated content, such as user reviews, posts, tags, ratings, and opinions on the internet, can be used as a business indicator if collected and appropriately analyzed, for example, by...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70640 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |