CRM STRATEGY IN FACING CUSTOMER ENGAGEMENT POST- PANDEMIC SHIFTING FOR INDONESIAN PHARMACEUTICAL COMPANIES
Customer Relationship Management (CRM) in the pharmaceutical industry is utilized to manage and maintain relationships with customers, most importantly healthcare professionals (HCP). Reassessing and improving customer engagement considering the environment's shifting dynamics will inevitably...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70669 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |