PROPOSED BUSINESS STRATEGY TO INCREASE SALES PERFORMANCE OF FAMILY FIRM IN THE HEALTHCARE INDUSTRY DURING THE POST-PANDEMIC ERA
The purpose of this study is to provide business strategies to increase the slow sales performance of Multipard Mandiri. The impact of the covid pandemic and lockdown policy has been catastrophic for the world economy, especially in Indonesia. Multipard Mandiri is a family firm that is engaged in th...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70673 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |