NEW STRATEGY TO INCREASE SALES IN THE POST PANDEMIC ERA (CASE OF IVAN GUNAWAN COSMETICS)
Ivan Gunawan Cosmetics (IGC), a local cosmetic brand established in 2017 and owned by a renowned Indonesian celebrity and fashion designer, experienced a sales decline during the pandemic. This study aims to identify challenges and propose authentic solutions for enhancing post-pandemic sales. Ut...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/79864 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |