NEW STRATEGY TO INCREASE SALES IN THE POST PANDEMIC ERA (CASE OF IVAN GUNAWAN COSMETICS)

NEW STRATEGY TO INCREASE SALES IN THE POST PANDEMIC ERA (CASE OF IVAN GUNAWAN COSMETICS)

Ivan Gunawan Cosmetics (IGC), a local cosmetic brand established in 2017 and owned by a renowned Indonesian celebrity and fashion designer, experienced a sales decline during the pandemic. This study aims to identify challenges and propose authentic solutions for enhancing post-pandemic sales. Ut...

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Bibliographic Details
Main Author:	Soviasari, Maya
Format:	Theses
Language:	Indonesia
Online Access:	https://digilib.itb.ac.id/gdl/view/79864
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Institut Teknologi Bandung
Language:	Indonesia

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