PROPOSED IMPROVEMENT BRAND REJUVENATION STRATEGY TO INCREASE CUSTOMER INTENTION PURCHASE: A CASE STUDY ON PIXY COSMETICS INDONESIA
and did not get a position especially in lip cream products. Meanwhile, the skincare and beauty category also experienced a decline in income in 2020, which is written in the annual report of PT. Mandom Indonesia. From the results of the pre-interview conducted in this study, all the 16 responde...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71655 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |