LIKEABILITY FACTOR AND PUBLIC PERCEPTION IN INDONESIA SPOKESPERSON AS A PUBLIC CAMPAIGN REPRESENTATIVE DURING COVID-19
In communications, a spokesperson plays a vital role in public outreach and conveying the organization’s message. During the COVID-19 pandemic, the government appoints five people to be the representatives of the Indonesian government institutions. To perform effectively, a spokesperson must conside...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/70688 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |