USER INTERFACE (UI) & USER EXPERIENCE (UX) DESIGN MOBILE WEBSITE TEMPLATES DIGITAL WEDDING INVITATIONS FOR INDONESIAN MILLENNIAL GENERATION

• Main Author: Siregar, Parlindungan
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/70827
• Institution: Institut Teknologi Bandung

Along with the development of the times and advances in technology, making invitations is now starting to vary. Slowly, manual invitations in print format are now being abandoned. Invitations in digital format are also an option and are favored by many couples who are getting married. The composition of invited guests in Indonesian society consists of several generations, namely the baby boomer generation, generation X, and generation Y. The third generation also has different views on digital wedding invitations. The baby boomers and some generations* consider digital wedding invitations to be impolite. They prefer physical printed invitations because they are used to it. This generation also sees that digital wedding invitations use an international invitation style and rarely show the cultural identity of the couple getting married. The design of a digital wedding invitation template website uses the design thinking method approach. This method consists of several stages, namely empathize, define, ideate, prototype, and testing. The empathy process uses questionnaires and interviews. The respondent's questionnaire consisted of 92 people with an age range of 25 to 35 years, had middle to upper economic levels and came from educated circles. In the selection process, it was found that users needed several digital wedding invitation templates with international and traditional nuances. It is designed to be interactive, user friendly, and has customizable features. Furthermore, the idea generation process was carried out based on an analysis of the define process, namely the design of a digital wedding invitation template mobile website. This research was created to meet the needs of generation Y for digital wedding invitations that are simple, cheap, easy and become a transition medium for invited guests from the baby boomers generation and some of the X generation. Based on the usability testing that was carried out, it can be written that the digital wedding invitation website templates have been according to user needs but there are still minor deficiencies contained in the presentation of the font.