PLANNING OF INTEGRATED MARKETING COMMUNICATION PATTERNS FOR FESTIVAL AND CULTURAL ARTS EVENTS IN INCREASING FOREIGN TOURIST VISITS TO ACEH
The Aceh government through the Aceh Culture and Tourism Office has organized various events to attract tourists, especially foreign tourists. Various festivals are held every year, in order to attract foreign tourists to visit Aceh. Foreign tourist visits are closely related to the planning of mark...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/70938 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |