PROPOSED MARKETING STRATEGY TO INCREASE VISITATION LEVEL OF THE INDONESIA SHARIA ECONOMIC FESTIVAL (ISEF) EVENT OF BANK INDONESIA
The sharia economy has been gaining momentum in Indonesia in recent years, and Bank Indonesia has been at the forefront of promoting this sector. As the central bank of Indonesia, Bank Indonesia has implemented various strategies to raise awareness about the sharia economy and its potential be...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/74455 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |