THE IMPACT OF BIOTECHNOLOGY PRODUCT INNOVATION AND CORPORATE STRATEGY IN MEDIUM-SCALE SEAWEED INDUSTRY COMPANIES ON THE COMPANY BUSINESS GROWTH (CASE STUDY: OCEAN FRESH CV)
Biotechnology is a developmental process of product innovation that can provide many benefits to the environment and consumers. One resource that has great potential is derived from the sea, namely seaweed. The utilization of Seaweed product innovation using a biotechnology approach can be a new pro...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71203 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |