THE IMPACT OF BIOTECHNOLOGY PRODUCT INNOVATION AND CORPORATE STRATEGY IN MEDIUM-SCALE SEAWEED INDUSTRY COMPANIES ON THE COMPANY BUSINESS GROWTH (CASE STUDY: OCEAN FRESH CV)

Biotechnology is a developmental process of product innovation that can provide many benefits to the environment and consumers. One resource that has great potential is derived from the sea, namely seaweed. The utilization of Seaweed product innovation using a biotechnology approach can be a new pro...

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主要作者: Sultan Eka Buana, Archie
格式: Theses
語言:Indonesia
在線閱讀:https://digilib.itb.ac.id/gdl/view/71203
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機構: Institut Teknologi Bandung
語言: Indonesia

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