PROMOTIONAL STRATEGY FOR BEBEK GORENG H. NARTO

Bebek Narto, a fried duck restaurant, has recently undergone rebranding and has seen a significant decrease in revenue as a result. In order to address this issue, it is necessary for the company to implement a comprehensive rebranding strategy. This strategy should include a thorough analysis of th...

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Bibliographic Details
Main Author: Ristyanto, Hernindyo
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/71205
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Institution: Institut Teknologi Bandung
Language: Indonesia