THE RELATION OF K-POP IDOL STYLE WITH TREND OF YOUNG ADULT WOMEN FASHION STYLE IN JAKARTA (CASE STUDY: OVERSIZED FASHION)

• Main Author: Marchelina, Christella
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/71664
• Institution: Institut Teknologi Bandung

Korean Waves continues to prove its popularity with various contents of K-Pop. Style, makeup and Korean fashion successfully have been trending in various fashion articles. The Korean fashion trend was highly influenced by Western fashion which was adopted as a fashion trend for Indonesian consumers. As for trends which are always changing from year to year, research is needed to explore the newest trends. This research will be focused on searching the relation of oversized fashion trends in K-Pop idol style and what influences young adult women in Indonesia to consume Oversized fashion. Qualitative research, case study was used on this research which was conducted by using questionnaires to collect the responses of respondents or subjects, which consisted of young adult women in Jakarta, with age range from 20-30 years old. Questionnaire needed to see how K-Pop idols' style influenced young adult women to purchase oversized fashion. 128 respondents concluded that young adult women who consume K-Pop contents imitate the fashion style of K-Pop idols on the screen or social media without any direct communication. In elements of oversized fashion that are liked by the consumers, consisted of straight or big and loose silhouette (oversized), pastel and neutral colour. There are some factors that attract young adult women to consume oversized fashion trend such as the urge to be trendy, attractive, comfortable, confident, and how to dress in a country that mainly dresses modestly.