Style, fashion, and local clothing brands amongst young Singaporean women

• المؤلف الرئيسي: Tay, Xin Yi
• مؤلفون آخرون: Ian McGonigle
• التنسيق: Final Year Project
• اللغة: English
• منشور في: Nanyang Technological University 2023
• الموضوعات: Social sciences::Sociology
• الوصول للمادة أونلاين: https://hdl.handle.net/10356/168499

Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of loc...