Style, fashion, and local clothing brands amongst young Singaporean women

Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of loc...

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Bibliographic Details
Main Author: Tay, Xin Yi
Other Authors: Ian McGonigle
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168499
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Institution: Nanyang Technological University
Language: English