Style, fashion, and local clothing brands amongst young Singaporean women

Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of loc...

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Main Author: Tay, Xin Yi
Other Authors: Ian McGonigle
Format: Final Year Project
Language:English
Published: Nanyang Technological University 2023
Subjects:
Online Access:https://hdl.handle.net/10356/168499
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Institution: Nanyang Technological University
Language: English
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spelling sg-ntu-dr.10356-1684992023-06-18T15:32:23Z Style, fashion, and local clothing brands amongst young Singaporean women Tay, Xin Yi Ian McGonigle School of Social Sciences ianmcgonigle@ntu.edu.sg Social sciences::Sociology Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of local clothing brands within young Singaporean women and their ideas of style and fashion. Through qualitative in-depth interviews with 10 women aged 22 to 26 years old and thematic analysis of social media pages, findings reveal that while ideas of fashion is largely individualistic, it is heavily influenced by content sharing online. Furthermore, local blogshops have become increasingly adept in capturing the attention and interest of young Singaporean women. These findings amalgamate the wider existing literature on shopping, fashion, style, and the blogshop phenomenon in Singapore and the region. Bachelor of Social Sciences in Sociology 2023-06-13T07:56:31Z 2023-06-13T07:56:31Z 2023 Final Year Project (FYP) Tay, X. Y. (2023). Style, fashion, and local clothing brands amongst young Singaporean women. Final Year Project (FYP), Nanyang Technological University, Singapore. https://hdl.handle.net/10356/168499 https://hdl.handle.net/10356/168499 en SSS/SOC/2022/S1/015 application/pdf Nanyang Technological University
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
language English
topic Social sciences::Sociology
spellingShingle Social sciences::Sociology
Tay, Xin Yi
Style, fashion, and local clothing brands amongst young Singaporean women
description Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of local clothing brands within young Singaporean women and their ideas of style and fashion. Through qualitative in-depth interviews with 10 women aged 22 to 26 years old and thematic analysis of social media pages, findings reveal that while ideas of fashion is largely individualistic, it is heavily influenced by content sharing online. Furthermore, local blogshops have become increasingly adept in capturing the attention and interest of young Singaporean women. These findings amalgamate the wider existing literature on shopping, fashion, style, and the blogshop phenomenon in Singapore and the region.
author2 Ian McGonigle
author_facet Ian McGonigle
Tay, Xin Yi
format Final Year Project
author Tay, Xin Yi
author_sort Tay, Xin Yi
title Style, fashion, and local clothing brands amongst young Singaporean women
title_short Style, fashion, and local clothing brands amongst young Singaporean women
title_full Style, fashion, and local clothing brands amongst young Singaporean women
title_fullStr Style, fashion, and local clothing brands amongst young Singaporean women
title_full_unstemmed Style, fashion, and local clothing brands amongst young Singaporean women
title_sort style, fashion, and local clothing brands amongst young singaporean women
publisher Nanyang Technological University
publishDate 2023
url https://hdl.handle.net/10356/168499
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