Style, fashion, and local clothing brands amongst young Singaporean women

• Main Author: Tay, Xin Yi
• Other Authors: Ian McGonigle
• Format: Final Year Project
• Language: English
• Published: Nanyang Technological University 2023
• Subjects: Social sciences::Sociology
• Online Access: https://hdl.handle.net/10356/168499
• Institution: Nanyang Technological University

Style is an everchanging element of one’s self-concept and an integral part of women’s lives. Living in a digital age, social media becomes paramount in contributing to notions of style and fashion through targeted marketing and independent content creation. This study examines the popularity of loc...