PROPOSED IMPROVEMENT OF SERVICE QUALITY PERFORMANCE USING MODIFIED IMPORTANCE PERFORMANCE ANALYSIS AT D’GYM FITNESS CENTER

PROPOSED IMPROVEMENT OF SERVICE QUALITY PERFORMANCE USING MODIFIED IMPORTANCE PERFORMANCE ANALYSIS AT D’GYM FITNESS CENTER

D'Gym Fitness Center is one of the fitness centers in the city of Cirebon. From September 2021 to September 2022 there was a decrease in active members due to poor service quality, so an appropriate strategy is needed in terms of improving service quality. Service quality measurement in terms o...

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Bibliographic Details
Main Author: Theo Buditama, Adithia
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/71786
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/71786

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