PROPOSED IMPROVEMENT OF SERVICE QUALITY PERFORMANCE USING MODIFIED IMPORTANCE PERFORMANCE ANALYSIS AT DâGYM FITNESS CENTER
D'Gym Fitness Center is one of the fitness centers in the city of Cirebon. From September 2021 to September 2022 there was a decrease in active members due to poor service quality, so an appropriate strategy is needed in terms of improving service quality. Service quality measurement in terms o...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71786 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |