PERFORMING AN IMPORTANCE-PERFORMANCE ANALYSIS TO PINPOINT IMPROVEMENT FACTORS FOR RHENUS LOGISTICS INDONESIA ON CUSTOMER SELECTION CRITERIA
This final project investigates the key criteria that Indonesian businesses consider when selecting a freight forwarder and compares these criteria to the performance of Rhenus Logistics Indonesia, a freight forwarding company. The goal is to identify any gaps between what customers expect and how t...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84447 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |