PROPOSED BUSINESS STRATEGY BASED ON ANALYSIS OF SERVICE QUALITY USING IMPORTANCE PERFORMANCE ANALYSIS (IPA): CASE STUDY AT PT POS INDONESIA
PT Pos Indonesia is facing growing competition in the postal and logistics market in Indonesia. The company's market share has been declining in recent years, even though the market size for logistics is growing year after year. To face this increasingly competitive landscape and remain relevan...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/79918 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |