PROPOSED GREEN MARKETING MIX STRATEGY FOR DRINKING WATER IN SUSTAINABLE PACKAGING: A CASE STUDY IN THE CONSUMERSâ PERCEPTION ON PRODUCT INNOVATION AT PT SINAR SOSRO INDONESIA
The demand for Packaged Drinking Water (PDW) in Indonesia continues to grow due a substantial increase in the population and the challenge of accessing safe drinking water. This creates a larger opportunity to the water market industry, but also to an increase in the plastic pollution crisis. As...
Saved in:
| Main Author: | |
|---|---|
| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71950 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |