GROWTH HACK SERVICE FRAMEWORK FOR BOLEH DICOBA DIGITAL COMPANY BASED ON GROWTH HACKING FRAMEWORK AND VALUE CO-CREATION FRAMEWORK
Boleh Dicoba Digital’s (BDD) growth hack service practice is close to the appropriate growth hack framework by Bohnsack and Liesner (2019) and only lacking in the testing part of data analysis and testing. Collaboration between BDD’s growth hack team and clients’ representatives which are solely...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/71976 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Boleh Dicoba Digital’s (BDD) growth hack service practice is close to the
appropriate growth hack framework by Bohnsack and Liesner (2019) and only
lacking in the testing part of data analysis and testing. Collaboration between
BDD’s growth hack team and clients’ representatives which are solely on the
general professional landscape is not necessarily qualified to the standards in the
value creation framework by Kohtamäki & Rajala (2016). The author suggested a
new framework that combines the growth hack framework and the value cocreation
framework. The author used qualitative methods such as comparative case studies and
data source triangulation. As for the data collection methods, the author used
document analysis. In addition to the new framework, new operational
instructions are generated and include value creation agreements and A/B testing
based on comparative analysis. BDD should also remind clients about value
creation and discuss value in exchange and value in use assignments. The new
framework should increase service quality and resource availability of BDD growth
hack service. |
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