GROWTH HACK SERVICE FRAMEWORK FOR BOLEH DICOBA DIGITAL COMPANY BASED ON GROWTH HACKING FRAMEWORK AND VALUE CO-CREATION FRAMEWORK

• Main Author: Ainun Atika, Hadiyanti
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/71976
• Institution: Institut Teknologi Bandung

Boleh Dicoba Digital’s (BDD) growth hack service practice is close to the appropriate growth hack framework by Bohnsack and Liesner (2019) and only lacking in the testing part of data analysis and testing. Collaboration between BDD’s growth hack team and clients’ representatives which are solely on the general professional landscape is not necessarily qualified to the standards in the value creation framework by Kohtamäki & Rajala (2016). The author suggested a new framework that combines the growth hack framework and the value cocreation framework. The author used qualitative methods such as comparative case studies and data source triangulation. As for the data collection methods, the author used document analysis. In addition to the new framework, new operational instructions are generated and include value creation agreements and A/B testing based on comparative analysis. BDD should also remind clients about value creation and discuss value in exchange and value in use assignments. The new framework should increase service quality and resource availability of BDD growth hack service.