CORPORATE SOCIAL RESPONSIBILITY IMPACT ON PRODUCT BUYING WILLINGNESS OF FIRM FROM A DEVELOPING COUNTRY IN A DEVELOPED COUNTRYâS MARKET: THE CASE OF INDONESIAN PRODUCT IN THE NETHERLANDS
An unfavorable perception of products from developing countries has been a problem for firms from developing countries in gaining buying willingness in developed countries’ markets. On the other hand, empirical studies state that there is a relationship between corporate social responsibility (CSR),...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72139 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |