DETERMINING MARKETING STRATEGIES BASED ON FARMERS' BEHAVIOR TO INCREASE FARMERS’ WILLINGNESS TO BUY NITYA’S FEED PRODUCT

The main feed for cattle is forage, while concentrate is only an additional feed. However, currently forage is very difficult to obtain by cattle farmers. In addition, the condition of the quality of concentrate that is not fixed with high prices is also experienced by cattle farmers. Whereas the...

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Bibliographic Details
Main Author: Anindhita Shafira Putri, Nadya
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/67044
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Institution: Institut Teknologi Bandung
Language: Indonesia