DEVELOPING MARKETING STRATEGIES BASED ON PARENTS’ BEHAVIOR TO INCREASE WILLINGNESS TO BUY CHILDREN EDUCATIONAL EVENT: A CASE STUDY OF FULOLA

Based on the Programme for International Student Assessment (PISA) results in 2018, the quality of education in Indonesia is still underdeveloped compared to other international countries. However, Indonesia has the potential to achieve the Sustainable Development Goals by improving the quality of e...

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Bibliographic Details
Main Author: Agustina, Nadia
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75625
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Institution: Institut Teknologi Bandung
Language: Indonesia