THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATION OF MOM'S WILLINGNESS TO BUY
The largest portion of monthly food expenditure in Indonesia is packaged food and soft drinks that can be found in modern markets. Through the development of this current market, the demand for processed packaged foods continues to grow which can offer time-saving and convenient ways to eat. One of...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78693 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |