Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.

The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.

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書目詳細資料
Main Authors: Chen, Peiqi., Heng, Rebecca Li Rong., Chay, Nan Yan.
其他作者: Han-Wong, Soke Yin
格式: Final Year Project
出版: 2008
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在線閱讀:http://hdl.handle.net/10356/10410
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機構: Nanyang Technological University