Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.

• Main Authors: Chen, Peiqi., Heng, Rebecca Li Rong., Chay, Nan Yan.
• Other Authors: Han-Wong, Soke Yin
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10410
• Institution: Nanyang Technological University

The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.