Marketing of biomove 3000 : exploratory research in factors affecting willingness to buy/try portable stroke rehabilation machine & marketing plan.
The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10410 |
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| Institution: | Nanyang Technological University |
| Summary: | The primary objectives of this project was to find out consumers’ willingness to accept unsupervised and self administered after-stroke rehabilitation and to prepare a detailed marketing plan for Biomove 3000 machine in Singapore. |
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