PARENTS’ PERCEPTION OF CHILDREN (AGE 4-7 YEARS OLD)’S EDUCATIONAL BOOKS: INSIGHT INTO POST-PURCHASE REGRET OF CODY PLAYBOOK

PARENTS’ PERCEPTION OF CHILDREN (AGE 4-7 YEARS OLD)’S EDUCATIONAL BOOKS: INSIGHT INTO POST-PURCHASE REGRET OF CODY PLAYBOOK

This paper investigates the factors influencing parents' decision-making when selecting educational books for their children and explores the occurrence of post-purchase regret. The study focuses on a case study of the Cody Play coding-based activity book to provide specific insights into these...

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Bibliographic Details
Main Author: Valenia W. P., Nadhira
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/75696
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/75696

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