PARENTSâ PERCEPTION OF CHILDREN (AGE 4-7 YEARS OLD)âS EDUCATIONAL BOOKS: INSIGHT INTO POST-PURCHASE REGRET OF CODY PLAYBOOK
This paper investigates the factors influencing parents' decision-making when selecting educational books for their children and explores the occurrence of post-purchase regret. The study focuses on a case study of the Cody Play coding-based activity book to provide specific insights into these...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75696 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |