DEVELOP SOCIAL MEDIA MARKETING STRATEGY TO BUILD PARENTS’ BRAND AWARENESS AND PURCHASE INTENTION OF CHILDREN’S EDUCATIONAL PRODUCT THROUGH ADVERTISEMENT: A CASE STUDY OF LAB BUDDY

DEVELOP SOCIAL MEDIA MARKETING STRATEGY TO BUILD PARENTS’ BRAND AWARENESS AND PURCHASE INTENTION OF CHILDREN’S EDUCATIONAL PRODUCT THROUGH ADVERTISEMENT: A CASE STUDY OF LAB BUDDY

The children's educational product industry in Indonesia is developing. As a student start- up business that is working in this industry and is about to carry out a main launch, Lab Buddy needs to think about strategy to build awareness and penetrate the industry. Nowadays, parents have a tende...

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Bibliographic Details
Main Author: Syakira Triawan, Alisha
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/84153
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Institution: Institut Teknologi Bandung
Language: Indonesia

Internet

https://digilib.itb.ac.id/gdl/view/84153

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