PARENTSâ PERCEPTION OF CHILDREN (AGE 4-7 YEARS OLD)âS EDUCATIONAL BOOKS: INSIGHT INTO POST-PURCHASE REGRET OF CODY PLAYBOOK
This paper investigates the factors influencing parents' decision-making when selecting educational books for their children and explores the occurrence of post-purchase regret. The study focuses on a case study of the Cody Play coding-based activity book to provide specific insights into these...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75696 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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