MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
The banking sector has contributed significantly to financial industry growth for decades and supports modern societies’ essential needs. Through globalization, banks competitively expand their business to new markets, benefiting them enormously. In making foreign investment decisions, companies mus...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72157 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |