MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET

The banking sector has contributed significantly to financial industry growth for decades and supports modern societies’ essential needs. Through globalization, banks competitively expand their business to new markets, benefiting them enormously. In making foreign investment decisions, companies mus...

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Main Author: Sabatian Susanto, Nathaniel
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/72157
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Institution: Institut Teknologi Bandung
Language: Indonesia
id id-itb.:72157
spelling id-itb.:721572023-03-06T10:58:47ZMULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET Sabatian Susanto, Nathaniel Indonesia Final Project liability of foreignness, asset of foreignness, foreign bank firms, asset of multinationality, global subsidiary model, Indonesia. INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/72157 The banking sector has contributed significantly to financial industry growth for decades and supports modern societies’ essential needs. Through globalization, banks competitively expand their business to new markets, benefiting them enormously. In making foreign investment decisions, companies must acknowledge the divergent benefits in different countries, including emerging markets, which have significant growth and have attracted foreign companies’ investment. However, the liability of foreignness problems may arise when firms expand to other countries. Much international business literature presented limited findings on how foreign companies survived in emerging markets, particularly Indonesia. After assessing the strategies of foreign bank companies in Indonesia using a qualitative approach, they developed an extra effort to reduce the effect of the liability of foreignness. They created a new business model called the “global subsidiary model” that merged their asset of foreignness and asset of multinationality and positioned themselves to not compete directly with local banking firms. This strategy benefits them much when operating in foreign countries as an addition to traditional strategies to overcome the liability of foreignness problem. Finally, this paper aims to guide foreign firms in reducing the liability of foreignness by learning from well-established foreign bank firms in Indonesia. text
institution Institut Teknologi Bandung
building Institut Teknologi Bandung Library
continent Asia
country Indonesia
Indonesia
content_provider Institut Teknologi Bandung
collection Digital ITB
language Indonesia
description The banking sector has contributed significantly to financial industry growth for decades and supports modern societies’ essential needs. Through globalization, banks competitively expand their business to new markets, benefiting them enormously. In making foreign investment decisions, companies must acknowledge the divergent benefits in different countries, including emerging markets, which have significant growth and have attracted foreign companies’ investment. However, the liability of foreignness problems may arise when firms expand to other countries. Much international business literature presented limited findings on how foreign companies survived in emerging markets, particularly Indonesia. After assessing the strategies of foreign bank companies in Indonesia using a qualitative approach, they developed an extra effort to reduce the effect of the liability of foreignness. They created a new business model called the “global subsidiary model” that merged their asset of foreignness and asset of multinationality and positioned themselves to not compete directly with local banking firms. This strategy benefits them much when operating in foreign countries as an addition to traditional strategies to overcome the liability of foreignness problem. Finally, this paper aims to guide foreign firms in reducing the liability of foreignness by learning from well-established foreign bank firms in Indonesia.
format Final Project
author Sabatian Susanto, Nathaniel
spellingShingle Sabatian Susanto, Nathaniel
MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
author_facet Sabatian Susanto, Nathaniel
author_sort Sabatian Susanto, Nathaniel
title MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
title_short MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
title_full MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
title_fullStr MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
title_full_unstemmed MULTINATIONAL ENTERPRISE STRATEGIES TOWARDS INTERNATIONAL MARKET: A STUDY CASE ON HOW FOREIGN BANK COMPANIES SURVIVE THROUGHOUT INDONESIAN MARKET
title_sort multinational enterprise strategies towards international market: a study case on how foreign bank companies survive throughout indonesian market
url https://digilib.itb.ac.id/gdl/view/72157
_version_ 1822279282966134784