DIGITAL AND PHYSICAL MUSIC CHANNEL VALUE CREATION POTENTIAL OF INDONESIAN RECORDS LABEL, CASE: TRINITY OPTIMA PRODUCTION AND WARNER MUSIC INDONESIA
In the past few years, digital music distribution started to replace the existence of physical music. Digital music has the same proportion of revenues with physical music for the first time in 2014. It makes records label should be able to apply the best strategy to deliver their music through digi...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72293 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |