An integrated marketing communications plan for Warner Music Philippines

This Integrated Marketing Communications (IMC) Campaign is intended as a sustaining campaign of Warner Music Philippines (WMP) in order for it to be known nationally as the music label that delivers the best music tracks and albums with a roster of renowned Original Pilipino Music (OPM) artists. Thi...

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Bibliographic Details
Main Author: Amarra, Anna Isabel Magalona
Format: text
Language:English
Published: Animo Repository 2012
Online Access:https://animorepository.dlsu.edu.ph/etd_masteral/4938
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Institution: De La Salle University
Language: English