An integrated marketing communications plan for Warner Music Philippines
This Integrated Marketing Communications (IMC) Campaign is intended as a sustaining campaign of Warner Music Philippines (WMP) in order for it to be known nationally as the music label that delivers the best music tracks and albums with a roster of renowned Original Pilipino Music (OPM) artists. Thi...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4938 |
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| Institution: | De La Salle University |
| Language: | English |