An integrated marketing communications campaign for HP Philippines Inc
Although HP is ranked only at 2nd place in the Philippine Computer market, HP has established itself as the worlds leading PC manufacturer in the global PC market since 2007. Due to the increasing demand for ultra-portable devices in the country, tablets sales have risen to the point that it canniba...
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| Main Author: | |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/4906 |
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| Institution: | De La Salle University |
| Language: | English |