An integrated marketing communications plan for Pepsodent Cavity Fighter Toothpaste

Unilever is a company that offers a diverse line of products to its consumers in order to make their lives easier and more comfortable. Among the company's many brands is Pepsodent, which is a toothpaste brand that dates back to the 1920s. In recent years, Pepsodent entered the Philippine marke...

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Bibliographic Details
Main Authors: Arsenal, Julia Mari A., Madrid, Lois Cecilia T., Reyes, Rosario Belen P., Trajano, Edelson R.
Format: text
Language:English
Published: Animo Repository 2012
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Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18229
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Institution: De La Salle University
Language: English