An integrated marketing communications plan for Pepsodent Cavity Fighter Toothpaste

• Main Authors: Arsenal, Julia Mari A., Madrid, Lois Cecilia T., Reyes, Rosario Belen P., Trajano, Edelson R.
• Format: text
• Language: English
• Published: Animo Repository 2012
• Subjects: Pepsodent Cavity Fighter Toothpaste; Marketing > Philippines; Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18229
• Institution: De La Salle University

Unilever is a company that offers a diverse line of products to its consumers in order to make their lives easier and more comfortable. Among the company's many brands is Pepsodent, which is a toothpaste brand that dates back to the 1920s. In recent years, Pepsodent entered the Philippine marke...