FACTORS INFLUENCING THE INTENTION TO PURCHASE AND ACTUAL PURCHASE BEHAVIOR OF ORGANIC FOOD
The trend in food demand has undergone massive transformation in recent years since food plays an important role in the protection of health, well being and prevention to disease. One of the key ways to reflect higher health consciousness in the world is through consumers’ increased interest in orga...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72304 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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