INFORMATION ACCEPTANCE OF ELECTRONIC WORDS OF MOUTH (EWOM) AND PURCHASE INTENTION THROUGH HAUL VIDEOS YOUTUBE
Haul video is a new platform of EWOM that provides honest feedback towards fashion products that less persuassive and more attractive visual and information than heavy pages of fashion magazine. Based on Tuburallnsights.com on “YouTube Beauty Industry”, YouTube vloggers and haul video control 97% of...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72309 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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