INFLUENCING FACTORS OF FOREIGN TOURIST BEHAVIORAL INTENTION. THE CASE OF BANDUNG CITY.

• Main Author: Ratna Arimurti, Desi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/72318
• Institution: Institut Teknologi Bandung

Most studies about tourist behavioral intention have been conducted using service quality, satisfaction, and perceived value as the influencing factors. In this study, the roles of brand (destination) image and alternative attractiveness are also examined as ones of influencing factors of tourist behavioral intention besides service quality, satisfaction, and perceived value. The study also analyzes the descriptive statistics and factors affecting behavioral intention of the foreign tourists in Bandung City. The respondents of the survey consist of 391 foreign tourists who visited Bandung City between the month of January 2015 and July 2016. A multiple linear regression analysis was carried out to examine the relationship among variables. The result confirms the significant effect from service quality, satisfaction, perceived value, destination image, and alternative attractiveness toward behavioral intention. The current state and the strength of each variable’s influences are discussed. With these findings, the stakeholders of tourism destination, especially the government of the Bandung City can understand and focus to improve the attributes of Bandung City which need more attention to influence the foreign tourist behavior. Managerial implications and suggestions for further studies are provided.