INFLUENCING FACTORS OF FOREIGN TOURIST BEHAVIORAL INTENTION. THE CASE OF BANDUNG CITY.
Most studies about tourist behavioral intention have been conducted using service quality, satisfaction, and perceived value as the influencing factors. In this study, the roles of brand (destination) image and alternative attractiveness are also examined as ones of influencing factors of tourist be...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72318 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |