MEASURING THE EFFECTIVENESS OF E-MAIL MARKETING TOWARD CONSUMER DECISION JOURNEY AT BHINNEKA.COM
The rapid growth of internet-based electronic commerce makes a higher acceptance of online transactions by consumers. Bhinneka.com is one of many information and technology (IT) online retailer that engaged in the e- Commerce industry in Indonesia. A major difficulty for marketing professionals with...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/72411 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |